The fastest way to lose money is to play the guessing game with Facebook Advertising.
People ask me is €0.95 expensive per website click; are leads for €5 expensive; how can I cut my €10 CPM in half! My answer is always always the same:
Focus on ‘the numbers that give profit‘ …let me explain…
One of the earliest book I read on FB advertising, and one of my earliest marketing mentors said the same thing when I asked what is a good response rate and acceptable click through rate on ads. The answer was – the number that gives you profit. Wait! What!! [Read more…]