A profitable and scale-able Facebook marketing strategy turns non-fans into fans and fans into customers
You love Facebook marketing or you hate it.
You love Facebook because you are getting outsized business results …
… or hate Facebook because it is constantly changing and you do not know where to start, where to middle and what and end point looks like.
I get it and I understand.
Yet, Facebook is the perfect place to build your brand and connect with the people who matter most to your business.
Profitable Facebook Marketing Strategy
Facebook is a powerhouse-marketing channel. Boosting your business because of two simple reasons:
70% of the 2.0
1.5 billion, or 1.038 Billion people, are Monthly Active Users. What is worse (or better) is people spend 20+ minutes per day on Facebook. Absolutely amazing balls numbers.
20+ minutes a day is eyeballs on post. People like, comment and share a lot of ‘stuff’. Further, this LCA gives Facebook with massive amounts of information about everything we do, say, like, dislike, and our habits. All this insight is a jumbo cache of knowledge. This knowledge is the backbone of the Facebook advertising targeting system.
How can you leverage this knowledge and connect with the people who matter most to your business?
Start with Lucrative Facebook Marketing Strategy
People have to know you, like you, and trust you before they buy from you
96.8% of the 2.0
1.5 billion will never buy from you. Sooo stop wasting time, money, effort, and energy on the wrong people.
Focus on the most important people first. Create a Marketing Persona / avatar for your ideal client / prospect. This group, represented by your ideal client, is the most important group to your business – every post, every ‘Live’ is for your ideal client.
Secondly step, set up a Facebook business page, (don’t use your personal profile) to nurture these fans. Avoid these beginner Facebook Page mistakes as they make you look silly. Ask people to take action on your page by setting up the best Facebook Page Call-to-Action buttons for your business. Remember, your Facebook page has 5 different administrations roles available. Choose wisely when adding people to your page.
Thirdly, and most importantly, build out a content marketing strategy for your ‘audience of one’, your ideal client. A content marketing strategy (and content marketing plan) answer all the questions your audience is asking about your product or service.
The biggest content marketing challenge is posting status updates that engage and educate fans. Status updates are good. Yet, without a lucrative Facebook Marketing Funnel, you will not convert fans into customers.
However, sometimes a quick boost is needed to engage your fans. However, better than a ‘boost’ is layering and sequencing Facebook Ads with content. The best example is combining Facebook page posts with Facebook ads. Do this sympathetically and strategically, and you earn the right to make offers and convert fans into customers.
The power of Facebook Advertising is the ability to targeting the people who matter most to your business whilst ignore everyone else. The positive and negative sentiment your ad receives tells how relevant the ads is to your audience. A high relevancy scores means low ads cost and high conversion rates. Low scores means your ads will not be seen or, at best, will have sky high ads costs.
Facebook Adverts Platform
Whilst every business must market their business, paid advertising is not for all.
Why run Facebook Ads? Anyone? Anyone?
- Organic post reach is dead and buried (for most business)
- Facebook is now ‘Pay to Play’ platform
- Facebook Ads let you to cut the queue and get in front people who matter most to your business
- To attract and capture leads before the competitor.
If you are new to advertising, and the Facebook ads platform, then many of the terms used is like a new language. In this ads glossary I cover the 39 Facebook Ad terms taking you from a novice to expert.
Whilst understanding the terms lets you speak the language, figuring out what to measure and what to ignore when advertising is critical to business success. This Minimalist Guide to Facebook Ad Metrics is the top drawer metrics to measure and improve’ your Facebook ads campaign.
Elevate your Facebook Marketing
Enrol into my Master Facebook Advertising course today. Register with your name, email and password and get immediate access.