So before you drop any money and run ads do a deep dive and assessment on these three step first.
Because, sending traffic is the last and most expensive step of them all. [Read more…]
Grow the number of leads, clients, and top line revenue?
Then you need to take action.
The one action, the one action you must do, today, is install the Facebook Pixel. [Read more…]
Impact comes from action.
The biggest impacts come from the smallest actions.
And the smallest action is the 1% change.
Confusing because the sheer number. Confusing where to begin and confusing what each does.
Make simple the advertising objectives and stop loosing time, wasting money and pulling your hair out.
Make big brush strokes and make sense of these
15 16 campaign objectives…
231 are the number of metrics Facebook gives to measure our ads.
So large is 231 that finding the 1 or 2 critical metric is like finding the needle in a hay stack. You know it is there, just not sure where look to find it.
Let us filter down the 231 fluffy metric to a sensible number.
Here are my lucky 11 to track … and the 212 to ignore. [Read more…]