Master Facebook Marketing
Facebook Advertising FAQ answers the top Facebook advertising beginners questions you have.
Do Facebook ads really work? Which ad placement is best? What is a good cost per click? Where should I make my ads?
Because raw dog talent will keep your head above the water for only so long.
The fastest way to lose money is to play the guessing game with Facebook Advertising.
People ask me if €0.95 is expensive per website click; is €5 email leads expensive; how can I cut my €10 CPM in half!
My answer is always always the same:
Focus on ‘the numbers that give profit‘ …let me explain…
One of the earliest book I read on FB advertising, and one of my earliest marketing mentors both answered the same – when I asked.
The answer given was – focus on the number that gives you profit. Wait! What!! [Read more…]
The Facebook Ads Manager and Power Editor are the main dashboards to make, manage and control Facebook advertising campaigns.
The time to skill up is when you realize the blue ‘Boost Post’ button is not doing ‘what it says on the tin’ – driving substantive business results.
Time to dive headfirst into the ads manager and the power editor and creates adverts that convert. [Read more…]
Earlier today, 31st January, MailChimp announced their newest feature.
The announcement was not an email feature, oh no. MailChimp has integrated Facebook Advertising into their tool set. Wow. An ESP using Facebook Ads. The shock and horror of it all. Let us see how this work… [Read more…]
(Urban - roll the 'r', add 'bon', say UWR-bahn)