231 are the number of metrics Facebook gives to measure our ads.
So large is 231 that finding the 1 or 2 critical metric is like finding the needle in a hay stack. You know it is there, just not sure where look to find it.
Let us filter down the 231 fluffy metric to a sensible number.
Here are my lucky 11 to track … and the 212 to ignore. [Read more…]