The one thing Facebook Ads fixes … (Traffic) and the Three it Doesn’t
You can solve for 15 different objectives with Facebook Ads. 15!
Yet, three of the four steps in the ‘get me sales’ funnel have nothing to do with Facebook Ads.
So before you drop any money and run ads do a deep dive and assessment on these three step first.
Because, sending traffic is the last and most expensive step of them all. [Read more…]
Twitter Usage Has Quadrupled Since 2010
Twitter has quadrupled its active user base since 2010, new research from the Pew Research Center shows. Twitter has seen its daily usage increase substantially in the last two years. Twitter adoption has increased to 15% of all online adults as of February 2012. With 8% of all online adults being daily Twitter users. This daily Twitter usage has doubled, from 4% to 8%, in last two years. The previous survey was conducted in November 2010.
This Twitter survey was conducted in the US, therefore, actual results will vary from country to country. Your regional trends may differ.